According to WWD, companies from Polo Ralph Lauren to Net-a-porter to Victoria Secret to CVS are offering mobile shopping; iphone, Blackberry and other smartphone owners are flocking. Mobile stores, in theory, work in the same way as their original web stores, they are just specifically designed to be more user friendly to the mobile shopper. Fashiona cautions that only shoppers with secure access and a high budget venture forth.
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Ralph Lauren was one of the first designers to offer mobile shopping.Even if Fashiona had a better performing cell phone, she still would not be ready to embrace mobile shopping... Mr. Numbers is rejoicing at this news flash. While she is a bit concerned about the safety of mobile transactions, she is more concerned about the impulsiveness of it all. At least when she is shopping via a web store, she has thought about her budget and purchases and ....the wrath of her overworked accountant the lovely Mr. Numbers.
Fashiona wants to know what her readers think about mobile shopping, please comment away!